When you’re trying to build an audience, you sometimes have to get creative with your book promotion ideas. From time to time, I’ll be posting a new, interesting, and/or effective book promotion idea that I’ve come across (or tried myself, in some cases).
This first book promotion idea intrigued me because I didn’t even know it was an option. Did you know Amazon gives you the option of setting up giveaways as promotional tools?
Neither did I, but it’s an interesting concept, isn’t it? In terms of books, there is a catch – you have to give away physical products. Ebooks don’t qualify. There’s also a cost – you have to pay for however many prizes you’re giving away and the associated shipping.
That said, having a physical copy of your book is a good idea for several reasons, not the least of which is that it improves the perceived value of your ebook. You can use Amazon’s CreateSpace to create the physical copy of your book. And being able to give away copies of your book as an incentive to get on your mailing list? That could prove invaluable.
Have you tried giveaways of your book yet (Amazon or otherwise)? How did it work out for you?
If you’re a new author who is publishing your first book, you’ve probably noticed that you’re at a distinct disadvantage. Authors who have published more books, even just one more, are much more likely to have an audience eager for their next release. If you’re on your first book, odds are you still have to build up that audience.
It’s kind of like that old conundrum when trying to find a job. All the jobs available are labeled “experience required,” but how do you get experience if you can’t get a job in the first place? How do you build an audience of readers if you don’t have anyone buying your book to find out if they like it?
The drawer full of notebooks. You whippersnappers won’t remember it, but that drawer was the equivalent of the folder on your hard drive that has all your writing in it. All the bits and pieces that haven’t seen the light of day – possibly for good reason.
If you’re not content with your writing living in that drawer (or folder, as the case may be), you have a decision to make. How are you going to get your work out into the world? How are you going to get it published?
Not that long ago, you basically had one option: try to find a publisher who wanted your book. Often that meant trying to find an agent who would submit your work to various publishers. Oh, there were vanity presses where you could pay a substantial chunk of money to get hard copies of your book which you would lovingly place in a box in your garage. If you wanted to get actual strangers to read your book, however, you had to get past the gatekeepers of traditional publishing: the agents and the publishers themselves.