Book Promotion Ideas #1: Amazon Giveaway

When you’re trying to build an audience, you sometimes have to get creative with your book promotion ideas. From time to time, I’ll be posting a new, interesting, and/or effective book promotion idea that I’ve come across (or tried myself, in some cases).

This first book promotion idea intrigued me because I didn’t even know it was an option. Did you know Amazon gives you the option of setting up giveaways as promotional tools?

Neither did I, but it’s an interesting concept, isn’t it? In terms of books, there is a catch – you have to give away physical products. Ebooks don’t qualify. There’s also a cost – you have to pay for however many prizes you’re giving away and the associated shipping.

That said, having a physical copy of your book is a good idea for several reasons, not the least of which is that it improves the perceived value of your ebook. You can use Amazon’s CreateSpace┬áto create the physical copy of your book. And being able to give away copies of your book as an incentive to get on your mailing list? That could prove invaluable.

Have you tried giveaways of your book yet (Amazon or otherwise)? How did it work out for you?